Bad reviews undermine the stability of a business. A consumer is not going to be thrilled about spending money on a business that seemingly fails to deliver on customer expectations. Not patronizing a business that fails to provide good service would be a wise customer decision. The sad part is the bad reviews are malicious and incorrect. Some of those bad reviews may have even been written not by customers, but by competitors.
Small businesses do have to deal with bad reviews and troubling content published on social media, review sites, and blogs. Message boards can be a consistent source of trouble. All of these venues end up clogging the search engines with false impressions about a business. Reputations suffer when things such as these occur. Money ends up being lost.
The situation may be serious, but no one should think things are so dire they cannot be addressed. In fact, the way to deal with a collective of bad articles is to try and offset them with good articles. No, this does not mean sloppy articles should be slapped together, spun, and published in high volumes. Publishing a lot of articles is definitely recommended, but the articles all have to be original, unique, positive, and professional. A service does exist to help with the cause.
Bury Bad Articles is a new company on the online reputation management and search engine landscape. The company’s name defines exactly what it does. Bury Bad Articles produces new and original content that is published online. The new content buries (overwhelms) a lot of the bad content. The good content has another benefit. Positive articles are going to better shape the brand perception of a business. People may get a much better impression about a business upon reading the new, positive articles.
All those bad articles do have to be dealt with. Burying articles and reviews is a great way to deal with them. Allowing bad reviews or other content to stay in place absolutely is not the right way to deal with things. Never ignore the presence of those terrible articles and their consistent damage.