The Brazilian banking giant known as Bradesco is one of the largest financial institutions in the country as well as in Latin America. Their CEO is Luiz Carlos Trabuco and he has served in this capacity since 2009 when he succeeded Márcio Cypriano. This prestigious position has only been filled by four different men and Trabuco, as he is widely known, fills the role with distinction and success. The job has a great deal of influence in Brazilian financial circles among political and media figures alike.
Luiz Carlos Trabuco was born in Marília which happens to be where Bradesco’s first branch was opened in 1943. He also began his service with the company here in 1969 when he started out as a clerk. This was a great learning opportunity for him as he gained important front line experience in providing excellent customer service. He learned firsthand the importance of it and how to make it happen. He spent two years as a bank clerk and it would serve him well in the future with executive postings.
A wide range of banking experience has been accomplished by Trabuco and one notable step in his career was his leadership of the Marketing division at Bradesco. He modernized the their activity when he allowed publicity campaigns for the first time in their history. He established relationships with the financial press and increased the public’s awareness of the Bradesco brand.
Luiz Carlos Trabuco’s time spent as the head of Insurance within Bradesco is where he excelled as never before and the company grew as a result. The performance of the Insurance division was greatly improved under his leadership and contributed substantially to the company’s overall profits. This led to him being named twice as the Insurance Personality of the Year. It also lent weight to his name when he was considered for the job of CEO.
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After his outstanding performance in Insurance, Trabuco was promoted to the CEO position in 2009. He has delivered a fine performance in this capacity and has helped Bradesco increase their business with an emphasis on organic growth means. They have grown from 20 million account holders when he started to 27 million today.
Innovation has been characteristic of Trabuco and he displayed this when he established a corporate university for Bradesco. This has enabled them to develop those employees who display the potential to become leading executives in the company. These worthy individuals were given promotions and a greater voice in the company. In a meeting at Noble Hall these individuals were expected to speak and present plans and strategies for Bradesco.
The position of CEO at Bradesco carries with it no little weight of responsibility. The post is very influential in Brazilian society and leading political and economic figures consult with Trabuco and seek his opinions on the most important financial matters facing Brazil. Some of the country’s biggest financial projects pass through Bradesco’s doors and their banking resources can be critical.
Market leadership has always been important to Bradesco and Trabuco has positioned them to once again compete for the top spot in Brazilian banking. He engineered the breathtaking acquisition of the national branch of HSBC in 2015. Consequently, he was named as the Entrepreneur of the Year in Finance by Istoe Money. This acquisition helps level the playing field with their top rival in private banking, Itaú Unibanco.
Luiz Carlos Trabuco is averse to ostentatious displays of wealth in keeping with the tradition set forth by previous CEO’s at Bradesco. He is soft-spoken and quick with a wide smile to put associates at ease. He is married and the father of three children.
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